At McGowan Marketing, our aim is to bring city standard services to the heart of the Scottish Borders…and beyond.

We pride ourselves on our professional, passionate, and personal approach to marketing, offering a broad range of services, so whether you’re just starting out on your journey or looking to set new goals to take you to that next milestone, we are on hand to help you make the very best of what makes you unique.



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Case Studies

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Social media is a communications tool, not the business sales function

Fate or Self-Fulfilling Prophecy?

Battle of the Brands

Confused Communication

Jeezy-wheezy Yeezys.

It’s a Family Affair


I’m feeling like social media world is full of frustrating contradictions just now, and one that’s really climbing the charts for me is the “Make your content unique.” vs “Hey, everyone sound the same by using trending tunes.”

If I’ve heard “This ain’t Texas” once, I’ve heard it 4685 times (that’s the equivalent of how many miles I would have to travel to actually BE in Texas!)

So, my content with this one isn’t unique but che cosa fantastica social media world is.

Do you love to hear the same trending tune every time you scroll?
Thank you so much to everyone for the brilliant feedback on our event, the messages are still coming in. Shall we do bigger and better next time? How about sessions for content planning, apps for creating content and time practicing taking video and photos?

Talk of the Town felt like a good song choice but there’s no pretending here.
I know, I know! There’s no turquoise - but still ❤️
PS Niall took the photo.
See ya all tomorrow. ❤️
Apparently, I have everyone’s head spinning today but hey, we can’t have an event about social media without a little prompt to remind our participants to ‘get social’!

We have a couple of tickets still available…what you waiting for? Link in bio.