A Persistent Passion for the Profession

Lucy Robinson (mark 3, Melissa Bell) from Neighbours was the answer. Nothing odd about this I suppose until you know the question. ‘Who inspired me to choose marketing as a career?’ Favourite daughter asked the question recently, an event which in itself was as unexpected as the response. While I wanted to say my awakening […]

PDF Productions – Brand Development

Objectives To give clear structure to the company’s diverse offering by developing the brand identity To communicate with both Business to Business and Business to Consumer markets To redevelop the company’s website and social media presence Approach Market research Competitor analysis Visual communications development Copywriting, infographic suite and blog posting Results New business from corporate […]