Having decided to mark our seventeenth wedding anniversary this year, Mr McGowan and I took a trip down memory lane and returned to the place where we spent our honeymoon, Cannes.
The resort, on the French Riviera, hasn’t changed much since we went, but for some reason, the diversity of the town’s ‘high-street’ offering struck me more this time. Perhaps perusing the retail outlets of the Boulevard de la Croisette wasn’t at the top of my priority list the first time.
With a resident population of about 70,000, the streets of Cannes boast a choice of retail stores usually found in cities with at least ten times the population. As we all know, Cannes, or la Côte d’Azur in general, attracts significant numbers of tourists from very different socio-economic backgrounds and, over what seems like a few close-knit streets, this seems to intensify the battle of the brands. Whether it is low-cost or luxury, in Cannes, the big names have it covered.
I considered how hard the independent business owner has to work to make their brand worthy of a visit but then don’t all big brands start off as small, independent businesses.