Becattelli – Brand Development

Becattelli Artistan Gelato being made


Becattelli Gelato Shop is a new business based in the beautiful market town of Kelso.


As a new business, a new brand was also required. The brand had to represent the high-quality gelato that is made daily on the premises, using the highest quality, and where possible, locally sourced ingredients


Working very closely with Luca Becattelli, we created a variety of concepts using his preferred colour pallet – chocolate, strawberry and vanilla – the classic Neapolitan ice-cream.

Initially, Luca wasn’t sure how he wanted to position his new gelato brand, with the options being sophisticated and contemporary or fun and quirky. The decision was made all the easier when we presented the brand concepts to him, and Becettelli Gelato launched.


Luca launched his new gelato shop and has been overwhelmed by the response of his customers. On the sunniest of days (and even the less sunny ones too), he often sells out completely.


“As a start up concept with no brand I was recommended McGowan Marketing as a young, vibrant and creative company to deliver all necessary brand and marketing support. Throughout the process, Emily has been willing to travel and have face to face meetings to really understand the brand and business concept. Each key marketing tool has been presented to me with several different options and variations to enable clear visualisation of the final product with amendments and tweaks being easily accommodated. I am delighted with the final product – the brand, the digital marketing and all the support received” – Luca Becattelli, Business Owner

Find out more about our Brand Development service here.