Brand Development

Brand Development at McGowan Marketing

Turn building your brand from marketing rhetoric to business reality.

Branding, or being the proud owner of a sought after brand, has become a bit of a ‘holy grail of business’ in recent years. Not only are brands everywhere – products, services, countries, channels, places, programmes, and even people, but the general level of awareness of brands and how they should interact with their audience has also increased.

So, how do you develop your business brand to give you greater business performance?

From the launch of a new brand or the refresh of a much loved identity, we can work with our own network of specialists or with your team or preferred suppliers to develop your brand.

We work through a structured brand development process, navigating you through the stages of core, actual and augmented brand, giving a solid proposition that is clearly linked to your vision, mission, values, goals and objectives. The end result will accommodate any further brand development as your business grows.

Also provided are: a full marketing suite of brand guidelines document, suite of logos for all platforms, letterheads, business cards, invoices, digital visuals and any other collateral templates required.

For Business to Business companies who offer a marketing collateral package to their clients, we can create a suite which can be quickly and easily updated to incorporate your client’s brand identity, manage procurement and delivery direct to their door.

Examples of Our Work

Take a look at our most recent brand development case studies: