Cullen Kilshaw Lettings

The creation of a sister brand for Cullen Kilshaw Letting. The brand development aimed to establish a distinctive visual identity that maintained a sense of association with the established Cullen Kilshaw brand. The project included:

  • Competitor and comparator research to gain an understanding of existing brands within the market 
  • Analysis of the existing brand to identify its unique differentiators, such as the core brand colours and the shapes that define its visual identity
  • Working with our graphic designer to develop four brand options 
  • Creation of a new logo 
  • Designing brand collateral, such as business cards and letterheads for the new brand
Plus laptop device