DYW Borders

The development of a modern and user-friendly website for DYW Borders that builds on the existing regional brand while giving a dynamic new look to appeal to their broad range of stakeholders. The project included:

  • Support in transferring web hosting to McGowan Marketing
  • Content collation and creation, i.e., organising multiple staff photo shoots, sourcing graphical elements and copywriting
  • Designing a website concept
  • Building a functional and user-friendly website so that the DYW Borders team can quickly and easily update content
  • Implementing a “Direct Contact” form, enabling users to reach specific team members directly
  • Integrating a wire-frame to the Scottish Government Young Person’s Guarantee Opportunity Finder
  • Integrating essential SEO elements and marketing channels (email, social media)
  • Adding content, such as blog posts and case studies
  • Creating and supplying in-person and digital web-management training
Plus laptop device