Galashiels Heartland

The development of a place brand for the town of Galashiels in the Scottish Borders. The brand drew inspiration from the town’s colours, heritage and geographical location, encapsulating its warmth and welcoming feel. The project included:

  • Community engagement on if the brand should be for Gala or Galashiels (colloquially it is known as Gala) and potential straplines
  • Working with three local graphic designers to create 9 brand options
  • Community engagement via a multi-stage roadshow to test each of the 9 brand options
  • Creation of written copy, music and a photographic image bank, in addition to a logo, to give a complete brand toolkit for the town
Plus laptop device