Visit Kelso

Organisation and management of a PR familiarisation trip with renowned Scottish travel writer, Robin McKelvie, that attracted widespread national coverage with a combined reach into the millions for the town of Kelso, in the Scottish Borders. The project included:

  • Securing renonwed travel writer, Robin McKelvie, for a familiarisation trip to Kelso
  • Organising the activities, visits and meetings with representatives from Kelso ensuring a broad cross-section to demonstrate the diversity of the town
  • Liaising with Robin McKelvie pre, during and after the PR familiarisation trip, i.e., personally taking McKelvie on the tour of the town
  • Achieving widespread news coverage in print publications (e.g., The Sunday Herald, Sunday National) and digital publications (e.g., Insider Scotland, The Telegraph)
Plus laptop device