My favourite daughter recently informed me that we would not be going on any more family holidays.
Let me clarify a couple of points here: Firstly, I have not committed the ultimate in parental sins by admitting favouritism of one daughter over another – I only have one; secondly, when she said no more family holidays, she meant as a family of four. Holidays, in general, will remain a core activity in the McGowan annual calendar.
At the age of 16, my daughter has decided she no longer wants to spend her holidays with her parents and her younger brother (aka favourite son) but would prefer to stay home, spending time with her friends – whether this is literally or virtually I’m still not sure.
So, there we were, in the kitchen, me processing the information, trying to make a call as to whether I could challenge the decision, and her tentatively waiting for the response.
I was stunned to say the least, not just by how this would impact on our family holidays but by what this represented to our family as a whole – change!
All I could muster was a meek ‘okay’ as I turned away, tears welling up, not wanting her to see the force her words had on me. She hadn’t said anything wrong – she was merely becoming the strong, independent woman I had hoped she would. Case closed.
As a marketer, I am very comfortable with the idea of life cycles. All products and services have them and have often commented that the concept mirrors life itself. Introduction, growth, maturity and decline. Sound familiar?