Communications is the aspect of marketing that most people relate to; it is the tangible element of all the work that goes into collecting insights and intelligence, the time spent on developing strategy and writing plans. This is the fundamental element of marketing, but often the most complex, as the main goal is to persuade people to appreciate your brand and then buy from you. And, as we all know, people are not easily persuaded! It takes a lot of communicating, with a devotion to being consistent with your message – and the relationship between effort and results is not always linear.
What are marketing communications? Marketing communications (sometimes referred to as MarComs) activities include:
Advertising – a paid for message, on any platform
Digital communications– Website, social media, e-newsletter
Public Relations – sponsorship, media relations, crisis management, events
Direct Marketing – letters, brochures, proposals, annual reports – anything that is sent direct to the target market, hard copy or digital
Selling/Serving – Face to face, over the phone, any activity that sees a member of your team try to sell your product or service your customers.
Sales Promotions – BOGOF offers, discounts, summer sales etc.
Packaging and Visual Merchandising – including uniform, signage and displays
Move away from costly reactive marketing communications that don’t align with your business budgets.
All marketing communications are planned and managed (including procurement of collateral) for you. This is achieved by working with our own network of specialists and with your team or preferred suppliers.
Following the implementation of the activities, we work with your team to evaluate the return on all marketing communications to better inform future marketing budget planning.
Examples of Our Work
Take a look at our most recent communications case studies: