Here we go, here we go!

At the time of writing, we’re midway through the Euro 2024 Finals, and both Scotland and Italy are out (boohoo!). The performance of the national teams represented in our office doesn’t dampen our enthusiasm for all things football as we continue working with the Scottish FA’s Coach Education team on a couple of content creation projects.

Worldwide, there are hundreds of SFA-licenced coaches delivering coach education at a range of levels. All coaches must carry out a minimum number of hours of continuous professional development (CPD) each year to retain their licence. The Coach Ed team does a fantastic job hosting face-to-face CPD sessions here in Scotland, but it’s not always feasible for coaches from elsewhere to fly in for a day’s training. That’s where our team comes in. We filmed several live sessions and edited them into high-quality online learning resources for the SFA to host on their learning management system. Now, no matter where the coach is, each can experience the same learning content at a time and place that works for them.


Social media is as essential for SFA Coach Education as any other organisation’s service, which is why the team asked us to create a second film of coach ed in action, this time the classroom-based theory session. The second film compliments the one we made last year, which focused on the pitch-based practical session. By mirroring the opening and closing of each film, we are building a social media content suite for the SFA that works independently of each other or as a set.

If you forgive the pun, we consider our work with the SFA a real win for Team MM.

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