Our journal

A Blog 30 Years in the Writing

In September 1994, when I was 18 years old, I started my undergraduate degree at Napier University in Edinburgh – in a case of ‘stating the obvious’, that was thirty...

Social media is a communications tool, not the business sales function

As the week ends, I wanted to reflect on our first event, Social Media for Business, held on Wednesday. The event was a huge success, with over 80 participants from...

Fate or Self-Fulfilling Prophecy?

In 1986, when I was ten years old, I had a Saturday job washing the dishes at a small coffee shop located in my beautiful hometown of Melrose, in the...

Battle of the Brands

Having decided to mark our seventeenth wedding anniversary this year, Mr McGowan and I took a trip down memory lane and returned to the place where we spent our honeymoon, Cannes. The resort,...

Confused Communication

It was about midday on a Sunday when I heard the door of Favourite Son’s “boy cave” open. I call it “boy cave” because: He seems to have been hibernating...

Jeezy-wheezy Yeezys.

“They cost how much?!” Words that would be echoed in many households on the run-up to Christmas, especially those homes with teenagers. While I waited for the response from Favourite...

It’s a Family Affair

3 minute read. Of all of the social networks out there (and, according to Wikipedia, there are 204 active, non-dating networks), LinkedIn is my channel of choice. Don’t get me...

A Persistent Passion for the Profession

Lucy Robinson (mark 3, Melissa Bell) from Neighbours was the answer. Nothing odd about this I suppose until you know the question. ‘Who inspired me to choose marketing as a...

A Change is as Good as a Holiday

My favourite daughter recently informed me that we would not be going on any more family holidays. Let me clarify a couple of points here: Firstly, I have not committed...

TRNSMT Target Market

Music festivals. What usually comes to mind, to those of us over the age of 40 at least, are dirty toilets, awful camping and laddish (or ladette) type behaviour –...

The Same Actions Deliver the Same Results

We have lived in our current home for just over 12 years, and I can still remember the day we first walked across the stone-covered driveway as we made our...

The Commitment​ to Achieving Goals

Goals – we all have them whether we realise it or not. The ultra organised amongst us will write them down, along with a plan on how to achieve them...