Primary Access – Training & Brand Development

Primary Access website

Background

Primary’s core proposition is the facilitation of informed decision making for their clients. They achieve this through two distinct but connected aspects of their service; research consultancy and introduction & network creation.

Purpose

To clearly present the company offering online by making numerous, but not complex, changes to the website.

To bring the team up to speed on how to maximise exposure and increase the business profile by using LinkedIn.

Method

Working with the company’s web developer, we carried out an audit of the company’s website before making the recommendations to the client. Updates were approved and implemented, with additional copywriting support provided by us.

Following the changes to the website, we ran a bespoke session on LinkedIn for beginners for the entire Primary team.

Impact

The website is more engaging, with a much clearer presentation of the proposition. ‘Calls to action’ are located in hot zones to ensure viewers who want to find out more can quickly and easily do so.

The team is more active on LinkedIn and followers to the company account continue to increase.

Find out more about our Brand Development service here.