Rowan Boland Trust – Website Development

McGowan Marketing helped to redesign and redevelop the Rowan Boland Memorial Trust website.

Background

The Rowan Boland Memorial Trust, launched in 2010, with the ambition of supporting aspiring young sportspeople from the Scottish Borders and sports clubs in the region.

Purpose

To update the Trust’s website to improve engagement, specifically donation and case study presentation.

Method

Initially working to resolve domain registration, hosting and email address issues, we organised all of the aforementioned for the Trust, giving them ownership and access to all, ensuring the sustainability of the website going forward.

A new website was then developed, with a focus on three key areas of engagement:

  • Fundraising for the Trust
  • Applying for funding
  • Showcasing the athletes the Trust has supported

Copywriting was provided, along with graphics that enhanced the well-established brand.

Impact

The new website received positive feedback from those who support the Trust and members of the public.

Find out more about our Communications service here.