Objectives
- Re-position the Business Excellence Awards as a high profile, prestigious event
- Increase the number of awards applications
- Increase ticket sales
Approach
- Secure increase in sponsorship income to allow for more production budget
- Launch of new public vote category to engage wider audience with the awards
- Increase use of social media to promote submission of applications and ticket sales
- All new production including improved AV, video production and live voice over
- Produce and distribute marketing assets to award winners (Winners’ Logo and promotional film), so they could take on the mantle of promoting the awards post event
Results
- Increase in applications by over 300%
- Increase in ticket sales by over 25%
- Increase in awareness and profile with social media activity continuing several weeks after the event
Clients’ Comments
“We tasked Emily with two paramount targets – raise the profile of the Business Excellence Awards and take them a level higher. She did, very successfully and we are delighted.”– Bruce Simpson, Vice Chair of the Scottish Borders Chamber of Commerce
“Working with McGowan Marketing was a real pleasure. Professional, attention to detail. All went very smoothly…”– Fiona Armstrong, TV Journalist
Find out more about our Event Management service here.
